video marketing

Video Marketing

Online video marketing: trends, tips and guidelines for video marketers. YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content. Follow ReelSEO for up-to-date information, trends, strategies, and best practices.

3 Rules for Better Video Marketing:-

Video Marketing Maturity Means Getting More Strategic2

It’s pretty commonplace for companies to use YouTube or Vimeo as a starting point to host and stream online video. It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. However, Forrester points out that from a marketing perspective it’s insufficient to only use these non-commercial platforms that offer limited visibility into the performance of your content and no integration with your other marketing and sales tools, such as marketing automation and CRM. When the goals of marketing and sales teams are lead generation and conversions, you need more control over the playback experience and the right tools to help you identify and convert your viewers. Put simply, there needs to be a clear plan for

Integrations Are More Important Than You Think1

Part of the aforementioned strategic approach requires integration between your existing video platforms and assets, marketing automation platforms (MAPs), and marketing workflows. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Cumulative viewing data on your videos is interesting to see what’s trending, but it doesn’t help you mine insights on your leads or evaluate what particular content is leading to conversions2 (highlight to tweet). Putting your prospect’s video viewing activities in the full context of your MAP or CRM gives you a whole new layer of customer insights. You’ll know things like what individual videos certain leads watched and when, which in turn lets you strategically plan follow-up through other channels.

Integrations Are More Important Than You Think1

Part of the aforementioned strategic approach requires integration between your existing video platforms and assets, marketing automation platforms (MAPs), and marketing workflows. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Cumulative viewing data on your videos is interesting to see what’s trending, but it doesn’t help you mine insights on your leads or evaluate what particular content is leading to conversions2 (highlight to tweet). Putting your prospect’s video viewing activities in the full context of your MAP or CRM gives you a whole new layer of customer insights. You’ll know things like what individual videos certain leads watched and when, which in turn lets you strategically plan follow-up through other channels.