CRM and ATS Management

CRM and ATS Management

Technology is famous for using obscure acronyms, and technology for recruiters is no different! Here’s a quick primer to some of the mysterious phrases and acronyms that litter the recruiting software world. ATS – this stands for “Applicant Tracking System.” An applicant tracking system is the key to serving the needs of recruiting and staffing. An applicant tracking system helps you enter information on candidates or job seekers, keep notes on them, submit them to jobs, schedule interviews and track placements. The ATS should be at the heart of a recruiter’s toolset. Bullhorn’s most central features are part of the applicant tracking system. Correct usage: I track my notes on candidates in the A-T-S. CRM – in order to fill jobs, you need to have jobs. And in order to have jobs, you need customers. This is where the CRM, or “Customer Relationship Management” software comes into play. Bullhorn’s recruitment CRM offerings allow you to keep track of your contacts and the companies they are associated with. You can keep tabs on your connections to them, opportunities they might have, notes and other activity. A special feature of Bullhorn’s CRM featureset is a connection to the Applicant Tracking System. This gives you the ability to associate candidate and customer records, since the candidate you placed today may become a customer, and the customer you talk to may someday be looking for a new role! Correct usage: Now that our client has changed names, we should update the C-R-M to show their new information.